REA Elektronik, a family-owned manufacturer of industrial marking and coding systems, is based in picturesque Mühltal near Darmstadt. The technical complexity of the products requires close coordination and intensive consulting in the planning and execution of all media measures. Direct and transparent communication helps us respond optimally to the client's needs and opens the door to exciting creative implementations.

Photorealistic 3D Animation Films

Since 2017 we have produced animated films presenting the complete product range in industrial marking. Photorealistic 3D animation makes it possible to show REA systems and their individual functionality in detail: camera flights, animated exploded views, macro shots and varied application areas, compact and clearly understandable. Text information is integrated through motion graphics in multiple languages. Some devices are also included on the website as 360-degree renderings.

Company Film

The new company film came out of an intensive scripting phase and a five-day shoot. With fast-paced editing, prominent sound design, catchy music and subtle humor, the film is entertaining and memorable. Concise text overlays emphasize REA's qualities as a manufacturer and employer without taking things too seriously: the people make the company.

Virtual Trade Fair

International trade fairs are essential for REA to stay in touch with existing and new customers. As trade fairs were cancelled due to Covid, a different way of speaking to the industry was needed: as a "virtual trade fair", managing director Michael Neuschäfer personally guides viewers through REA's product world, explains functions and areas of application and points out new developments. In coordination with REA, we developed the setup in the style of a trade fair booth as a 3D view before the three-day shoot.

Comprehensive Audio Branding

REA is also presented with an individual acoustic identity. Custom-composed music is joined by accentuated sound design, and the REA audio jingle for the logo animation forms the sonic bracket for each film. The phone announcements for the company headquarters and mobile mailboxes were recorded in our studio by Nina Gerhard, while the song from the first animated film serves as on-hold music.