Redesign and Brand Communication

Parallel to the expansion of the company headquarters, we carried out a media CI relaunch on every level in close collaboration with Jörg Held and graphic designer Arne Begher: the elephant now looks ahead with a future-facing gaze and appears on stationery, workwear, vehicles, trailers and scaffold banners. For print ads, we regularly develop slogans, copy and layouts.

Film Documentation

We documented the progress of the construction work over two and a half years using long-term timelapse, drone footage and repeated camera visits to the site. An interview shoot with Jörg Held followed. This resulted in four films and a compact trailer that document the expansion while also portraying the company, essentially an image film in four episodes.

Web Presence

The heart of the new company presence beyond the physical location is the new website. We wanted the family feeling and warm collaboration we experienced while working together to be tangible on the homepage as well. This idea shaped both our copywriting and the colorful, clearly structured design. The broad range of services and impressive portfolio require a high density of information. At the same time, we wanted to work visually, because the results of Steula's work with color and form are visual experiences too. The photo series created with photographer Jo Henker cover employee portraits, rooms and work examples, and combine with the film series to form a coherent whole.

Awards

For the renowned "Painter of the Year" award, we developed the submission folder; Steuernagel & Lampert ultimately won the 2020 award for the restoration of the "Goldene Waage" in Frankfurt's new old town.